In this chapter I’ll answer the question: “What Is Link Building?”.
I’ll also show you why link building is still important for SEO in 2024.
Let’s get started.
What Is Link Building?
Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.
Why Are Links So Important?
To understand that, you’ll need to hop in your Delorean and go back to the pre-Google days of the internet.
Back in the day, search engines like Yahoo! and Alta Vista were the dominant players. And they ranked their search results 100% based on the content on a webpage.
Enter: Google.
Their now-famous PageRank Algorithm changed the game. Instead of simply analyzing the content of a page, Google looked at how many people linked to that page.