Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ranking for these keywords drives targeted local traffic to your website and sends more customers your way.
What is Keyword Research?
But how exactly do you do local keyword research?
In this guide, you’ll learn:
- Why local keyword research is important
- How to do local keyword research
- How to deal with multiple locations
- What to do with blog posts
- How to track local keyword rankings
Why is local keyword research important?
Local keyword research is important because you need to understand what people type into search engines like Google when looking for your business’s products or services.
That might sound obvious, but that’s kind of the problem.
Most people just guess these keywords and assume they know how people are searching for their business. This often leads to them targeting the wrong keywords or completely neglecting keywords that could positively impact their bottom line.
Conclusion
For example, if you’re a plumber in London, you’ve probably already figured out that you want to rank for keywords like “plumber in London.” But what about the other services you offer? Do you have a page dedicated to drain unblocking? Do you know how people search for those services?
These are all things local keyword research aims to answer.