Learn what marketing automation is, what good marketing automation looks like, and how to make it work for your business.
What is marketing automation?
Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.
How do you make marketing automation work?
Marketing automation is powerful, which also means to make it work, you must understand all its components and nuances. This page has compiled some of our top resources that will help you understand those nuances so you can make marketing automation work for your company.
If you’re publishing good content, generating a steady flow of new, organic leads, and you’re ready to scale your efforts, chances are it’s time to focus your efforts on a marketing automation strategy that will nurture that quality leads into paying customers. Here are some good questions to ask yourself when deciding if marketing automation is the right move for your business:
- Are you generating a steady flow of new and qualified leads
- Has Marketing and Sales agreed on what conversations should happen with marketing and which with sales?
- Do you have a content strategy mapped to your buyer’s journey
- Are you tracking your leads’ digital body language across every touch point and marketing channel (not just email)?
- Do you have a proven lead nurturing strategy that you want to scale?
These are all good signs that marketing automation could work for your business. The key here is understanding that marketing automation does not do marketing for you, but can help scale your successful efforts.